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In pursuit of human truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Dina El Sehrawy, Yasmin Badawi
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

El Sehrawy and Badawi (2017a, June 15). In pursuit of human truths. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-human-truths